WASHINGTON — Kamala Harris’ campaign will launch a new TV ad Thursday aimed at linking the three words the vice president used to describe Donald Trump recently — restless, unstable and undeterred — with the political implications voters might see if the former president returns to office.
The 30-second ad is scheduled to air across battleground states and says Trump “will ignore all checks on the power of the president,” according to details first shared with NBC News. It is called Project 2025, a conservative scheme that the Republican Party candidate tried to distance himself from after criticism. Democrats have succeeded in making the proposal, drafted by a right-wing think tank, unpopular, according to exit polls.
The Harris campaign has increasingly sought to link Trump’s behavior and recent comments to questions about his mental acuity and his refusal to release recent medical records.
“One has to wonder, ‘What is Donald Trump trying to hide? What is his staff and his team trying to keep from you?'” Harris said in a media interview this week, after her White House physician shared a message that she was in “excellent health.”
For its part, the Trump campaign indicates that a doctor issued a statement about his health a year ago, although it lacked specific details. Trump did not provide any medical records. Rep. Ronny Jackson, a Republican congressman who previously treated Trump when he was president, also released a letter about his injury during a failed assassination attempt.
Harris’ new ad, titled “Inclusive Power,” is part of the campaign’s push to convince voters that the former president is “unfit” for office through a broad strategy of using his words and actions, including his recent comments about the “enemy within” when discussing his critics. And his critics.
On Monday, for the first time at one of her rallies, Harris played a montage of Trump’s words on the subject, calling him “increasingly unstable and turbulent.”
Harris campaign officials have internal research showing that when Trump is portrayed as “unstable” in contrast to Harris, it is an effective messaging tool for persuadable voters who are trying to reach them urgently in the final days of the race.
The ad claims that a Trump presidency would lead to “higher grocery costs, cuts to Social Security and Medicare, more tax breaks for billionaires, and nationwide abortion bans, putting women’s health at risk.”
The article concludes with the following statement: “A second term for Trump: more turbulent, more turbulent, and uncensored.” The purchase is part of the Democratic campaign’s ongoing $370 million paid media blitz heading into the election.
The Trump campaign responded to the ad by saying he was a “regular speaker” talking about issues like the economy and immigration.
“Unhinged is the description of Kamala Harris, who has opened our borders to unchecked criminals, putting the safety of Americans at risk,” said Brian Hughes, a senior adviser to Trump. “It is unsustainable to support an economic policy that has made American lives unaffordable, and a trade policy that favors foreign workers over the men and women working in America.”
Earlier this month, the Harris campaign unveiled a digital ad criticizing vice presidential candidate J.D. Vance as an “extremist” and warning that he “could be a heartbeat away” from the presidency if Trump wins, the first time it has gone after the ticket. Democratic Republican candidate to win. His age in paid media.
