Lakers rookie Bronny James is set to make history as the first son of an active NBA player to make his debut this season. He will wear the number 9 on his jersey – switching from his previous number 0 and college number 6 – to honor the late rapper Juice WRLD. James expressed that Juice WRLD’s music has been instrumental in helping him face life’s challenges. The choice of number 9 also reflects Juice WRLD’s message about turning struggles into positivity.
By the Numbers Bronny James wore No. 0 during his AU and prep careers, and No. 6 at USC. 9 is the first number he will wear professionally, as the NBA has retired the number 6 in honor of Bill Russell. State of Play Bronny James will officially begin his NBA career with the Los Angeles Lakers in the 2024-25 season. He will wear “James Jr.” On the back of his shirt to distinguish himself from his father. What’s next
As he begins his career, Bronny’s performances will be closely watched, not only because of his pedigree but also because of the personal significance of his shirt number. His tribute may also resonate with fans and strengthen the connection between the worlds of music and sports.
Bottom line
Bronny James’ choice of No. 9 is a powerful tribute to Juice WRLD, highlighting the intersection between sports and personal significance. This decision could strengthen its brand and foster deeper relationships with fans who relate to Juice WRLD’s message of overcoming adversity.
