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ConvertKit vs ClickFunnels: Which platform to succeed in 2024

Embarking on the journey to find the ideal platform for your business can feel like navigating a labyrinth. With so many options available, the decision often boils down to a comparison of ConvertKit vs ClickFunnels. Each of these platforms brings a unique set of features and advantages that can transform your marketing strategy and business growth.

This comprehensive guide is designed to dissect and compare the core elements of ConvertKit and ClickFunnels, including their functionalities, integrations, and overall user experience. By the end, you’ll be equipped with the insights needed to choose the platform that best fits your business objectives.

So, let’s embark on this journey together and discover which platform will be your perfect match in 2024.

Platform Overview: ConvertKit vs ClickFunnels


ConvertKit is an email marketing service designed primarily for creators. It focuses on helping users build email lists, connect with subscribers, and market digital products effectively. ConvertKit is known for its simplicity, ease of use, and powerful email automation features.


ClickFunnels is a comprehensive sales funnel builder aimed at businesses looking to drive more sales through multiple channels. It provides a robust toolkit for creating high-converting sales funnels, complete with a drag-and-drop page builder, email marketing, and extensive customization options.

Key Differences Between ConvertKit and ClickFunnels

Funnels and Conversion Optimization

ClickFunnels excels in building comprehensive sales funnels. It offers a variety of templates and a powerful drag-and-drop editor, enabling you to create complex, multi-step funnels. Additionally, ClickFunnels provides robust A/B testing and conditional split paths to optimize conversions. You can create variations of every page and split traffic to see which performs best, testing everything from design to CTAs. This level of funnel optimization is key for maximizing conversions.

ConvertKit offers basic landing page and form-building capabilities, but its primary strength lies in email marketing. It does not offer the same advanced funnel-building and optimization features as ClickFunnels. Instead, ConvertKit focuses on creating effective email automation sequences to nurture leads and drive conversions through email campaigns.

Email Marketing Capabilities

ConvertKit includes built-in email marketing tools, allowing you to create automated email sequences and professional-looking emails with ease. It provides templates for various scenarios, such as event announcements or product showcases, and allows immediate email sending after setup. ConvertKit’s email system is integrated seamlessly, enabling you to manage all your marketing efforts from one place. Automation rules can trigger actions based on user behavior, enhancing your marketing campaigns.

ClickFunnels also offers email marketing features, but they are limited to transactional emails unless you upgrade to higher-tier plans. Setting up email sequences in ClickFunnels can be more complex, often requiring additional integration with third-party tools. While it offers email broadcasting, creating a drip sequence involves more steps and is not as straightforward as ConvertKit’s process. This can be a drawback for less tech-savvy users who need a more streamlined approach.

Features Comparison of ConvertKit vs ClickFunnels

Design & Functionality

ConvertKit provides basic templates for building landing pages and emails. Its customization features are minimal but functional, allowing users to quickly create and deploy marketing materials. The platform supports simple design elements like images, icons, headings, and lists, making it easy for creators to get started without extensive technical skills.

ClickFunnels offers a more advanced design and customization toolkit. Its drag-and-drop page builder allows users to create highly customized landing pages, complete with animations, pop-ups, and a wide range of design elements. ClickFunnels provides extensive customization options for both desktop and mobile views, enabling users to create professional, branded pages with ease.

Verdict: Both platforms excel in design and functionality, but ClickFunnels offers more advanced customization capabilities.

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Course Creation

ConvertKit supports basic digital product creation, such as courses and memberships. It allows users to upload videos and create simple product pages, but its features are limited compared to dedicated course platforms. ConvertKit excels in delivering email sequences and engaging with subscribers through automated workflows.

ClickFunnels also supports course creation through its membership site features. Users can build comprehensive course platforms with gated content, drip-fed lessons, and integrated payment processing. While not as specialized as some course platforms, ClickFunnels provides the tools needed to create and sell online courses effectively.

Verdict: For course creation, ClickFunnels offers more robust features and flexibility.

Integration Options

Both ConvertKit and ClickFunnels offer extensive integration options with third-party apps. ConvertKit integrates with essential tools like Zapier, Mailchimp, and Google Analytics, allowing you to connect with various marketing and analytics tools. ConvertKit’s integrations enhance its functionality, enabling seamless workflows and data management across platforms.

ClickFunnels connects with a broader range of services, including Salesforce and HubSpot. Its native integrations are more extensive, providing flexibility for businesses with diverse needs. ClickFunnels’ integration with Zapier expands its connectivity, allowing for automation across multiple applications. This makes it a versatile choice for businesses that rely on various tools for their operations.

Verdict: ClickFunnels offers more native integrations, making it slightly more versatile.

Customer Support Services

ConvertKit provides robust customer support through email and live chat. It also offers a comprehensive knowledge base with tutorials, guides, and community forums to help users navigate the platform and resolve issues quickly. ConvertKit’s support team is known for its responsiveness and expertise, ensuring users receive timely assistance.

ClickFunnels offers support through a ticket system, with response times that can stretch up to 48 hours. It also provides educational training and a community forum, but the lack of immediate live chat support can be a drawback for users who need quick resolutions. ClickFunnels’ support resources are extensive, but the reliance on ticket-based support may not be ideal for all users.

Verdict: ConvertKit excels in customer support with more immediate and accessible help options.

ConvertKit vs ClickFunnels: Pricing Comparison

ConvertKit offers a free plan for up to 1,000 subscribers, making it an affordable option for small creators. Its paid plans start at $15/month and provide access to advanced features like automated email sequences, integrations, and subscriber management. ConvertKit’s pricing scales with subscriber count, offering flexibility for growing businesses.

ClickFunnels starts at $97 per month, with higher-tier plans offering more features and funnel capabilities. The Pro plan costs $297 per month. ClickFunnels’ pricing structure provides flexibility for businesses of various sizes, but the additional costs for email marketing and advanced features can add up.

Verdict: While ConvertKit offers more affordable entry-level plans, ClickFunnels provides a comprehensive suite of tools that justify its higher price point for businesses focused on sales and marketing.

Pros and Cons of ConvertKit vs ClickFunnels

ConvertKit Pros

  • Powerful email automation features
  • Affordable entry-level plans
  • User-friendly interface
  • Robust customer support

ConvertKit Cons

  • Limited design and customization options
  • Basic course creation features

ClickFunnels Pros

  • Superior sales funnel creation and optimization
  • Extensive integrations
  • Advanced design and customization tools
  • Comprehensive course and membership site features

ClickFunnels Cons

  • Higher starting price
  • Complex email marketing setup

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Which Platform Should You Choose?

ConvertKit is ideal if your primary goal is to grow an email list, connect with subscribers, and market digital products through powerful email automation. Its user-friendly interface and affordable plans make it perfect for creators and small businesses looking to engage their audience effectively.

ClickFunnels is the better choice if your focus is on optimizing sales and marketing funnels. It provides robust tools for driving conversions and managing complex sales processes. ClickFunnels is designed for businesses that prioritize sales optimization and need a flexible, powerful funnel-building tool. Its advanced testing and optimization features make it ideal for those looking to maximize their marketing efforts.

Final Verdict: ConvertKit or ClickFunnels?

Both ConvertKit and ClickFunnels offer powerful tools for online entrepreneurs, but they cater to different needs. ConvertKit excels in email marketing automation, while ClickFunnels is unmatched in sales funnel optimization.

Choose ConvertKit if you want a comprehensive, easy-to-use platform for growing and engaging your email list.
Choose ClickFunnels if your primary goal is to optimize sales and marketing funnels.

If you’re looking to further compare ClickFunnels with other leading platforms, check out our detailed comparison of ThriveCart vs ClickFunnels to help you make an informed decision.

For those interested in exploring more options for digital product delivery, our in-depth analysis of Kajabi vs ClickFunnels will provide you with valuable insights.


Q: Can I integrate ConvertKit and ClickFunnels with other tools?
A: Yes, both platforms offer extensive integration options with various third-party apps, including payment gateways, email marketing tools, and more.

Q: Which platform is more cost-effective in the long run?
A: ConvertKit’s tiered pricing model can be more cost-effective for small and growing businesses, while ClickFunnels’ subscription model offers comprehensive features that justify its higher price for businesses focused on sales and marketing.

Q: Which platform offers better support?
A: ConvertKit provides robust customer support through email and live chat, making it the better choice for comprehensive support.

Q: Can I use these platforms to create membership sites?
A: Yes, both ConvertKit and ClickFunnels offer features for creating and managing membership

sites, with ClickFunnels providing more extensive customization options.

Q: Which platform is better for email marketing?
A: ConvertKit leads with its built-in email marketing tools, including advanced automation and templates for various scenarios. ClickFunnels also offers email marketing but requires higher-tier plans for comprehensive features.

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