BuyBuy Baby closes all stores amid ‘strategic reset’

BuyBuy Baby closes all stores amid 'strategic reset'

Bed Bath & Beyond CEO Jonathan Johnson explains why Overstock.com is rebranding as the iconic retailer and how it plans to navigate the current economic climate.

Buybuy Baby is closing all of its stores nearly a year after new owners tried to revive the brand.

The company announced on its website that it is moving to an online-only model after realizing the need for a “strategic reset.”

“With this transition, we have reached the difficult decision to close our physical stores by the end of this year,” the company wrote. “We realize this news may be disappointing, and we want all of our customers to know that this was not a choice we made lightly.”

Buying, buying out, closing children’s stores as part of a bankruptcy deal

Buybuy Baby began offering closing sales on almost everything in the store after its announcement. Gift cards will be accepted in the store until October 31st. Shoppers can still use their gift cards online. The company said the records will remain available online.

The company’s customer service team will contact customers regarding any furniture requests.

Children’s store purchase with cart return rack in front, Cherry Hill, NJ, January 8, 2023. (Fox News)

Buybuy Baby’s attempt to return to the physical store was short-lived. The brand was a subsidiary of Bed Bath & Beyond Inc. Until it filed for Chapter 11 bankruptcy in 2023 after years of declining sales and failed turnaround plans.

BED BATH & BEYOND BRAND returns to physical stores

Later, all Buybuy Baby stores were closed as part of the bankruptcy liquidation.

Buybuy Baby’s intellectual property assets were sold to Dream on Me Industries, which makes and sells baby products and furniture, for up to $15.5 million in July 2023.

In short order, the new parent company announced a plan to relaunch its website and reopen 11 stores. It was reportedly eyeing national expansion with plans to reopen 100 stores over three years, according to ModernRetail.com.

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The news comes just after Beyond Inc., which owns brands including Bed Bath & Beyond, Overstock and Zulily, said it is investing $40 million in the Container Store Group to relaunch some Bed Bath & Beyond products in stores.

Under this new partnership, the two companies will use a section within The Container Store’s real estate locations to showcase the Bed Bath & Beyond kitchen, bath and bedroom collection, which will be co-branded.

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